This is the greatest and best service design in the world...tribute blog. So what is good service design? In my opinion good service design does one or two of the following:
Improve your* live by changing something in your living environment.
Improve the living environment by changing the way you* do things.
I will write my next blog on the latter but will first name my favorite 6 service designs checking the first. Since service design is an explicitly personal matter, I will name the designs that touch my personal environment: *I am the ‘you/your’. And because I am willing to pay (direct or indirect), these services can exist and grow.
The discussion whether something is a product or a service is been held too often already and I never have seen the point of it. So, here we go! In no particular order:
Contactless payment. It seems an insignificant thing and perhaps it is, but waiting in line for your coffee, beer or ticket it makes all the difference: it eliminates the awkward waiting done by serving personal while there are clients to be served: a stress-factor for both. The only thing that bothers me is the unnecessary hip commercial.
Home-Energy Label. The total customer flow is amazing (no irony!). Home owners receive a letter telling your house will get the worst energy label unless you do something. Next you follow some easy online steps to proof your home deserves better by providing phone pictures as evidence. Than you choose from a list of semi-professional auditors, paying them a few euros to check your submission. And voilà, you have the better label. 10 years ago we would have created an institution with 200 civil servants sitting in a huge building; You would have paid €250 euros and waited 3 months for an error-filled document. The future is now, woohoo!
Underground bike parking. As can be experienced at Rotterdam CS, Leiden or Amsterdam Zuid or de Hallen. The alternative for wrestling with 100 braided bikes, searching 15 minutes to find a place, struggling with extra locks and having it stolen anyway, even by the municipality itself. I park my bike at Zuid every day now with a single lock, enjoy the “good morning” of the guy giving me a ticket and I finally have use again for my 5th pocket in my jeans.
Blendle. It feels so good to browse all kind of papers and only choosing the articles that interest me. By doing this Blendle makes me pay for content again and by this enables journalists to be paid again. It offers me access to read an article of the New York Times, Humo and het Parool in one train ride. And am I redeemed from the doubtful quality of Metro papers.
WeArePublic. A subscription to culture. You pay €15 and get a carefully curated offer every day. This relieves you from the hustle of researching what to do, and lowers the barriers to try something new: otherwise I would be visiting the same place all the time. I truly believe this subscription improves live and strongly hope Rotterdam will offer this as well when I leave Amsterdam.
Pompadour haircut. Hardly a new innovation and probably a trend that might fade again. But the power is not to be underestimated: It is the haircut that just looks great on almost every man (as long you don’t look Bieber-verongelijkt that is). Combined with the total Schorem-built-experience of drinks, style, entourage and the feel and smell of all products used to create this haircut just makes your day, and the weeks after you look sharp.
These are my favorite 6 service designs. What are yours?