Locali is a movement, based on the redesign of local news: The transformation of how national and international news works, has not completed yet on a local level. Local media almost disappeared, but there is no real suitable replacement yet. Citizens do not know what is happening in their neighborhood, local politicians have trouble reaching their audience and retailers loose personal contact: Their last advantage to online competition.
Locali solves this by mending this network. We start by facilitating local governments in inviting their citizens to join the conversation in a trustworthy and effective way.
I joined the people of media producer The Broadcaster in developing and improving the idea “Locali”. I analyzed the current information flow and network, designed and realized working models tested various assumptions, and created logo, name and style.
With this we won a press-innovation competition: This kicked-off the new enterprise and secured my job as service & business developer at Locali.