In 2016 ING Bank Paris invited me to solve a business question in 6 weeks by introducing an experimentation approach to answer critical assumptions.
To open a joint account, customers had to input too much effort. This is a big problem because the market value of these accounts is high. The investment for improved solutions was expensive and uncertain.
ING Bank Paris
We designed a unique landing page to offer potential joint account holders a choice: Register the old way (one by one) or the new (together). The big challenge is privacy and security issues because of the required personal data.
The top result was the start-up energy that emerged in Paris. Developers, lawyers, administrative staff and receptionists all contributed.
Colleagues were introduced and made new dynamic connections: “Does it work? Is there anything I can do? Can I see something already?”.
After identifying the challenge, context, possibilities and restrictions, we designed an experiment and solved several impossibilities in its execution..