In 2016 ING Bank Paris invited me to solve a business question in 6 weeks by introducing an experimentation approach to answer critical assumptions.
To open a joint account, customers had to input too much effort. This is a big problem because the market value of these accounts is high. The investment for improved solutions was expensive and uncertain.
ING Bank Paris
Approach
We designed a unique landing page to offer potential joint account holders a choice: Register the old way (one by one) or the new (together). The big challenge is privacy and security issues because of the required personal data.
The result
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The top result was the start-up energy that emerged in Paris. Developers, lawyers, administrative staff and receptionists all contributed.
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Colleagues were introduced and made new dynamic connections: “Does it work? Is there anything I can do? Can I see something already?”.
My role:
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After identifying the challenge, context, possibilities and restrictions, we designed an experiment and solved several impossibilities in its execution..
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"If option A and B don't work, Reinout will provide solution C, D and E. Plus he is a nice guy to work with!
Nicolas Serre, Head of Digital & Innovation – ING Bank France
6 weeks development of working prototype
