Fighting obesity

The project I am most proud of is “the Tripartite Agreement”. An life-style changing network solution that paid for itself by prevention of health care costs. Prevention of illnesses to avert costs seem commonsense, but the business case hardly ever works out for insurances: the returns on investement land elsewhere. I succeeded in designing and realizing creating a 200 user pilot - testing a crosslinked ecosystem where employers, employees, commercial care-providers and Achmea all invest and gain mutual benefits.

When the customer fulfilled the promise of trying 6 month, the program was free. When they would stop, they had to pay for the program (€360). When they would loose the expected 10kg, the health insurer payed. When not, the provider of the service paid. Dutch presentation video.

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Senior
Service designer

Reinout de Kraker

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