{"items":["5fda5461dbd75f001712557b","5fda5461dbd75f0017125580","5fda5461dbd75f001712557f","5fda5461dbd75f001712557e","5fda5461dbd75f001712557c","5fda5461dbd75f001712557d"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"max","cubeRatio":1.7777777777777777,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":22,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":["SHOW_ON_THE_RIGHT","SHOW_BELOW"],"galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":60,"textBoxWidth":200,"textBoxWidthPercent":75,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":1000,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_12","value":"rgba(247,247,247,0)"},"showVideoPlayButton":true,"galleryLayout":2,"calculateTextBoxHeightMode":"MANUAL","targetItemSize":1000,"selectedLayout":"2|bottom|1|max|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":true,"externalInfoHeight":60,"externalInfoWidth":0.75},"container":{"width":421,"galleryWidth":443,"galleryHeight":0,"scrollBase":0,"height":null}}
Senior
Service designer
Reinout de Kraker
SERVICE DESIGN
=
BEING RELEVANT
By applying Design Thinking methodology
I can help your organization
design, test and validate
the best services
customers will love to use.
What is Service Design? When limited to 3,5 minutes, it would be hard to do a better job explaining than this video does.
Published by Fjord, it explains why Service Design is Customer Centric, Holistic and about Co-creation.
And how these three are not rhetoric but the essential difference between winning and losing.
Reinout de Kraker
What is design?
Design is not how the couch looks or the font on a website. Design is how people deal with each other.
Illegal downloads, pollution or obesity are not problems people choose to have, but results of badly designed interactions.
I truly believe that when people are given the right tools, they will participate in a more positive society. As they pay for these tools, this impact will be durable.
From a consumers' point of view it may mean a choice of a lifetime:
Misunderstanding, frustration and even hate or having the tools provided to be a better person.
How may I help you?
I'm a service designer. I take a fresh perspective on everything and I think: what could be better?
With the toolbox that design thinking provides, plus a 9yr experience in applying these tools, I create ideas & inspire teams to develop these to tangible (social) business concepts.
In this way I enable people to have an bigger & more relevant impact and to have a great time doing it.
Good design is likely to be the difference between firing colleagues 3 years from now because you lost your edge - and still being relevant because you started doing something different today
Service design blog
Here I will share my thoughts and ideas on Service Design and everything related: Companies that do well and serve as an example, companies that could do a lot better (and serve as an example as such), books, movies and other experiences.
My Work
9
Year Experience
2000
Kilo overweight reduced in NL
20
Refugees hosted by Dutch families
19
point NPS gain by cutting costs
CONTACT
I am always interested to discuss challenges, ideas, opportunities and alike. Please get in touch through this form: